MozCon Conference Design
2018–2023
MozCon is Moz’s annual digital marketing and search engine optimization (SEO) conference with 1,500+ in-person and virtual attendees. I served as a lead designer (part of a small creative team of 2–3) who brought the MozCon brand to life for the years 2018 through 2023.
My role:
-
• Art direction
• Illustration
• Stage design consultation
• Event booth (registration, product and partner hubs, photo booth + props) design
• Wayfinding and event signage design
• Printed program design
• Attendee badge design
• Swag tee, belt bag, and collectible figurine + packaging design
• Speaker intro/outro slides design
• Snapchat filter design
• Digital promotions, design and production
-
• Illustration (collaborative effort)
• Event booth (registration, product and partner hubs) design
• Photo booth props design
• Wayfinding and event signage design
• Printed program design
• Attendee badge design
• Swag plushie design
• Speaker intro/outro slides design
• Instagram stickers design
• MozCon app asset production
• Digital promotions, design and production
-
• Stage design consultation and artwork preparation
• Event booth (registration, product and partner hubs, photo booth + props) design
• Printed program design
• Attendee badge design
• Speaker intro/outro slides design
• Digital promotions, design and production
-
• Photo booth + props design
• Printed program design
• Attendee badge design
• Swag tee design and illustration
• Speaker intro/outro slides design
• Digital promotions, design and production
Table of Contents
Jump to: MozCon 2018 🦸♀️ | MozCon 2019 🐟 | MozCon 2022 🏕️ | MozCon 2023 🚀 | Results | Thank-yous
MozCon 2018: SEO Superheroes of Mozopolis 🦸♀️ 🦸♂️
MozCon 2018 celebrated the everyday superheroes of SEO: our conference attendees and customers. 2018 was the year that I stepped up to own the visual design of MozCon after unexpected staffing changes made for a very small Visual Design Team of one (namely me).
Funko Pop-inspired Super Roger Mozbot action figure.
“ The quality of the visual experience that was MozCon 2018 was brand elevating in the eyes of both customers, and non-customers alike. The quality and taste-level of the event surpassed what I’ve seen teams at agencies accomplish. ”
MozCon 2019: Diving Deep Into a Sea of Search 🐟
With its marine theme, MozCon 2019 emphasized diving deep into SEO data and exploring the possibilities of voice search (a major topic that year) using smart speaker devices. The design team ran with the idea and brainstormed a wealth of visual connections between online search and sea life.
MozCon 2022: Reuniting at Camp MozCon 🏕️
MozCon 2022 was Moz’s first in-person event since the onset of the Covid-19 pandemic and we wanted to welcome attendees back with a warm, approachable theme: summer camp! “Camp MozCon” is a place where you can make new friends and say hello again to old ones.
“ Whoever did the stage design for #mozcon [2022] absolutely slayed it… love the combo of graphics and real elements ”
MozCon 2023: The Future of Search 🚀
MozCon 2023 embodied its theme, The Future of Search by using the same generative AI tools being discussed at the conference to craft the majority of the event’s artwork. The design team brought its Retro Futurist vision to life with the help of Midjourney, then tweaked & refined the generated artwork to make a cohesive visual brand for the conference.
MozCon 2023 (glow-in-the-dark!) tee design. Click to enlarge.
Results Snapshot
“ Blew my mind! Fantastic atmosphere, spectacular speaker choices and a great mix of SEO topics . . . Thanks MozCon! ”
98%
of attendees said they were satisfied with the overall branding of the event and space
99%
of attendees said they were
satisfied with the event
90%
of attendees said they would
attend MozCon again
98%
of attendees said they would
recommend MozCon to a peer
Note: the percentages shown above are averaged from survey results for the conference years represented on this page.
Thank you to the people who help make MozCon possible:
Event planning and coordination by Cheryl Draper, event booth printing and construction by Fern Expo, swag production by Kotis Design, stage design collaboration, AV, and lighting by Seamless Events, and event staffing by the wonderful employees of the Seattle Convention Center.