MozCon Conference Design 2018–2023
MozCon is Moz’s annual, industry-leading digital marketing and search engine optimization (SEO) conference held every summer in Seattle with 1,500+ in-person and virtual attendees.
I served as one of the primary visual designers (of a small team of 2–3) for MozCon 2018–2023. MozCon was an exciting project to revisit annually because it allowed for playfulness and experimentation within an established and well-loved brand.
My role:
-
• Art direction
• Illustration
• Stage design consultation
• Event booth (registration, product and partner hubs, photo booth + props) design
• Wayfinding and event signage design
• Printed program design
• Attendee badge design
• Swag tee, belt bag, and collectible figurine + packaging design
• Speaker intro/outro slides design
• Snapchat filter design
• Digital promotions, design and production
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• Illustration (collaborative effort)
• Event booth (registration, product and partner hubs) design
• Photo booth props design
• Wayfinding and event signage design
• Printed program design
• Attendee badge design
• Swag plushie design
• Speaker intro/outro slides design
• Instagram stickers design
• MozCon app asset production
• Digital promotions, design and production
-
• Stage design consultation and artwork preparation
• Event booth (registration, product and partner hubs, photo booth + props) design
• Printed program design
• Attendee badge design
• Speaker intro/outro slides design
• Digital promotions, design and production
-
• Photo booth + props design
• Printed program design
• Attendee badge design
• Swag tee design and illustration
• Speaker intro/outro slides design
• Digital promotions, design and production
Table of Contents
Jump to: MozCon 2018 | MozCon 2019 | MozCon 2022 | MozCon 2023 | Results Snapshot | Contributor Thanks
MozCon 2018: SEO Superheroes of Mozopolis
MozCon 2018 celebrated the everyday superheroes of SEO: our conference attendees and customers. The conference’s vivid visual branding referenced classic comic books using halftone textures, Roy Lichtenstein-inspired speech bubbles, and our mascot, Roger dressed as a caped crusader. 2018 was the year that I stepped up to design the conference largely alone after unexpected staffing changes, and I’m proud of the final results and my adaptability.
Funko Pop-inspired Super Roger Mozbot action figure.
“ The quality of the visual experience that was MozCon 2018 was brand elevating in the eyes of both customers, and non-customers alike. The quality and taste-level of the event surpassed what I’ve seen teams at agencies accomplish. ”
MozCon 2019: Diving Deep Into a Sea of Search
With its marine theme, MozCon 2019 emphasized diving deep into SEO data and exploring the possibilities of voice search (a major topic that year) using devices like Alexa or Google Home. The design team ran with the idea and brainstormed a wealth of visual connections between online search and sea life. e.g. A spider crab to represent On-Demand Crawl in Moz Pro.
MozCon 2022: Reuniting at Camp MozCon
MozCon 2022 was the first in-person conference since the onset of the Covid-19 pandemic, therefore we wanted to welcome attendees back with a warm, approachable theme: summer camp. “Camp MozCon” is a place where you can say hello to old friends that you haven’t seen since the last summer you were together, and maybe make some new ones.
MozCon 2023 illustration work by Brad Woodard of Brave the Woods. Click to enlarge.
“ Whoever did the stage design for #mozcon [2022] absolutely slayed it… love the combo of graphics and real elements ”
MozCon 2023: The Future of Search
MozCon 2023 embodied its theme, The Future of Search by using the same artificial intelligence tools being discussed at the conference to craft the majority of the event’s artwork. The design team brought its Retro Futurist vision to life with the help of Midjourney, then tweaked & refined the generated artwork to make a cohesive visual brand for the conference.
MozCon 2023 (glow-in-the-dark!) tee design. Click to enlarge.
Results Snapshot
“ Blew my mind! Fantastic atmosphere, spectacular speaker choices and a great mix of SEO topics . . . Thanks MozCon! ”
99%
of attendees said they were
satisfied with the event
90%
of attendees said they would
attend MozCon again
98%
of attendees said they would
recommend MozCon to a peer
Note: the percentages shown above are averaged from survey results for the conference years represented on this page.
Thank you to the people who help make MozCon possible:
Event planning and coordination by Moz Marketing Events Manager Cheryl Draper, event booth printing and construction by Fern Expo, swag printing and production by Kotis Design, stage design collaboration, AV, and lighting by Seamless Events, and event staffing by the wonderful employees of the Seattle Convention Center.